Free tool
Free market fit self-score
Twelve quick questions, one at a time, about two minutes. You get a rough score out of one hundred, your band and your lowest reading. No email needed; your answers never leave your browser.
Newsletter
Notes on market fit, by email.
A short email every other week on market fit and how the market reads your promise, plus the occasional note when we publish something new. No pitch in every issue. Unsubscribe in one click, any time.
Prefer a list? Download the 28-point checklist or read how the scoring works.
Get your read
Want the number for your own brand?
A Market Fit Read scores your public presence against your own promise, zero to one hundred, and hands back one number, one diagnosis and one move. Not ready to buy? Take the free self-score or read the sample report.
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