Market Fit ReadSend us your site and your offer. We score how well your public presence lives up to your own promise, zero to one hundred, and hand back one number, one diagnosis and one move.
See the tiersHow well what you offer matches what a specific market wants and will act on. Product-market fit asks whether the market wants what you built.
Narrative clarity at the founding stage: why me, why this, why now, why us. Where product-market fit lands.
The stage after product-market fit, where the market believes your promise, not just your product. This is what a Market Fit Read scores.
Read the full definitions Product-market fit vs brand market fit Message-market fit vs promise-market fit
Does your promise show up everywhere the market meets you, for who uses, who pays and who spreads?
Does it say the same thing across surfaces and over time? Drift is the finding.
The swap test. Put a competitor's name on your sentence. Does it still work?
Scored only from what the market says back, in its own words. Your reach numbers do not count.
Totals band as Stated (0 to 25), Surfacing (26 to 50), Coherent (51 to 75) or Believed (76 to 100). Then we diagnose why with the four whys: why me, why this, why now, why us. How to score it yourself
Free guides, no sign-up. Pick the line that sounds most like your situation and start there.
Usually the promise is unclear, not the button. Read the page the way a stranger would.
Put their name on your sentence. If it still works, you are competing on price.
The phrase customers repeat most is your real promise. Bring the homepage to it.
Drift after a rebrand or a new hire. Copy each description verbatim and compare.
Start there. Every other reading is scored against that sentence.
For a personal brand the person is the asset, not the role. Five lenses to find the fit.
Followers and views show people saw you, not that they believe you. Read what the market says back.
If a peer could sign your bio, it is role-shaped. Write one line that could only be yours.
Four readings, twenty-five points each, one line of evidence per score. Fix the lowest first.
A read goes only to whoever asked for it. See a sample report for a fictional company
Twelve statements, about two minutes, a rough number out of one hundred and your lowest reading. No email, nothing leaves your browser. Or download the 28-point checklist.
A Market Fit Read is a paid audit from Sightbox that scores how well your public presence lives up to your own promise, zero to one hundred, and hands back one number, one diagnosis and one move.
Promise-market fit is the stage after product-market fit, where the market believes your promise, not just your product. Product-market fit gets you customers. Promise-market fit gets you believers.
Four readings of 25 points each: coverage, consistency, distinctiveness and resonance. Totals band as Stated (0 to 25), Surfacing (26 to 50), Coherent (51 to 75) or Believed (76 to 100). Every score carries one line of evidence.
Your primary URL, your offer and price, your promise in one sentence (or tell us you do not have one), your stage, your ideal user and buyer, and two or three competitors or workarounds. Social links, reviews and a founder story help but are optional.
Snapshot takes 3 business days, Full Read 5 business days and Read + Strategy Call 7 business days, counted from a complete intake.
Snapshot ($249) if you want the number and the one move. Full Read ($695) for the full 12-section report, a promise rewrite and 30/60/90-day moves, with human review. Read + Strategy Call ($1,500) adds a 45-minute call, a guided four whys interview and a re-score after 90 days.
Yes. Choose "Personal brand" in the intake. Five person lenses replace the four whys in the diagnosis.
Yes. A read goes only to whoever asked for it. We only analyse public pages.
Yes. The free self-score gives you a rough number in about two minutes, and the market fit audit checklist is free to download. Neither asks for your email.
A short email every other week on market fit and how the market reads your promise, plus the occasional note when we publish something new. No pitch in every issue. Unsubscribe in one click, any time.
